SALUS HEALTH
SALUS HEALTH
SALUS HEALTH

Year

Year

2023

2023

Discipline

Discipline

UX/UI Design, Graphic
Design, Architecture,
Brand, Visual Design

UX/UI Design, Graphic Design, Architecture, Brand, Visual Design

UX/UI Design, Graphic Design, Architecture, Brand, Visual Design

Tools

Tools

Figma, Rhino,
Adobe Creative Suite,
Procreate

Figma, Rhino,
Adobe Creative Suite, Procreate

Figma, Rhino,
Adobe Creative Suite, Procreate

Redesigning the pharmacy experience

Redesigning the pharmacy experience

My group and I were tasked to design a pharmacy of the future. We took a look into the current medical experience and how to increase participation in clinical trials. We teamed up with Avallano Health Care and focused on the the female experience in a pharmacy and restructuring that experience for her. 

Worked with: Sarah Shin (arch) and Angele Chen (design)

My group and I were tasked to design a pharmacy of the future.
We took a look into the current medical experience and how to increase participation in clinical trials. We teamed up with Avallano Health Care and focused on the the female experience in a pharmacy and restructuring that experience for her. 


Worked with: Sarah Shin (arch) and Angele Chen (design)

My group and I were tasked to design a pharmacy of the future. We took a look into the current medical experience and how to increase
participation in clinical trials. We teamed up with Avallano Health Care and focused on the the female experience in a pharmacy and restructuring
that experience for her. 

Worked with: Sarah Shin (arch) and Angele Chen (design)

PRELIMINARY RESEARCH

Women and their experience

OUR DEMOGRAPHIC

Women are a group that tends to not be prevalent in clinical trials compared to men. Especially those who are from
communities that can't offer them services to educate them about the trials and their health. 

The choice of focusing on women was to find why women have more negative experiences in the pharmacy space, especially
those ages 14-30 and what women need to feel more safe.

PRELIMINARY RESEARCH

Women and their experience

OUR DEMOGRAPHIC

Women are a group that tends to not be prevalent in clinical trials compared to men. Especially those who are from communities that can't offer them services to educate them about the trials and their health. 

The choice of focusing on women was to find why women have more negative experiences in the pharmacy space, especially those ages 14-30 and what women need to feel more safe.

PRELIMINARY RESEARCH

Women and their experience

OUR DEMOGRAPHIC

Women are a group that tends to not be prevalent in clinical trials compared to men. Especially those who are from communities that can't offer them services to educate them about the trials and their health. 

The choice of focusing on women was to find why women have more negative experiences in the pharmacy space, especially those ages 14-30 and what women need to feel more safe.

11.5 mill

11.5 mill

women currently use contraceptives in
the United States with a large number
of these purchased at pharmacies.

women currently use contraceptives in the United States with a large number of these purchased at pharmacies.

women currently use contraceptives in the United States with a large number of these purchased at pharmacies.

59.5%

59.5%

of women used a pharmacy
at least once per month

of women used a pharmacy at least once per month

of women used a pharmacy at least once per month

1:4

1:4

women had spoken to pharmacy
staff about contraception

women had spoken to pharmacy staff about contraception

women had spoken to pharmacy staff about contraception

USER INTERVIEWS

USER INTERVIEWS

5 women (18-22)

5 women (18-22)

KEY TAKEAWAYS

KEY TAKEAWAYS

“I felt [embarrassed] [confused] [judged] [scared] [uncomfortable] [ashamed]”

“I felt [embarrassed] [confused] [judged] [scared] [uncomfortable] [ashamed]”

The current pharmacy space doesn’t give young women the opportunity to ask questions and concerns regarding the
drug or procedure they are given

The current pharmacy space doesn’t give young women the opportunity to ask questions and concerns regarding the
drug or procedure they are given

Someone who had guidance when they were going to the pharmacy had an overall better experience than those who
didn’t have anyone

Someone who had guidance when they were going to the pharmacy had an overall better experience than those who
didn’t have anyone

Many of our interviewees felt that the Georgia Sex Ed System failed to properly
teach them about contraceptions and educate them on their own bodies.
So we did more research.

Many of our interviewees felt that the Georgia Sex Ed System failed to properly teach them about contraceptions and educate them on their own bodies. So we did more research.

Many of our interviewees felt that the Georgia Sex Ed System failed to properly teach them about contraceptions and educate them on their own bodies. So we did more research.

SEX ED IN

GEORGIA

SEX ED IN

GEORGIA

SEX ED IN

GEORGIA

of Georgia secondary schools taught

students about the benefits of being

sexually abstinent in a required course

96.5%

of Georgia secondary schools taught

students about the benefits of being

sexually abstinent in a required course

96.5%

of Georgia secondary schools taught

students about the benefits of being

sexually abstinent in a required course

96.5%

33%

of Georgia secondary schools taught

students all 20 critical sexual health

education topics in a required course

33%

of Georgia secondary schools taught

students all 20 critical sexual health

education topics in a required course

33%

of Georgia secondary schools taught

students all 20 critical sexual health

education topics in a required course

The curriculum is not required to be medically accurate.

The curriculum is not required to be medically accurate.

USER JOURNEY MAP

USER JOURNEY MAP

Interviewees experience

Interviewees experience

Access to education

No access to education

PERSONAS

Based on interviews

OUR MISSION

Our goal is to design a user experience that will alleviate discomfort and judgment that is felt by women within the current pharmacy system.

By creating a space and its interactions centered around privacy, safety, community, and education, we can encourage women to prioritize their health and become more well-informed about their options.

BUILDING AND SPACES

BUILDING AND SPACES

Privacy, Safety, Community and Education
in the building and its experience

Privacy, Safety, Community and Education
in the building and its experience

TECHNOLOGY

TECHNOLOGY

Create a safe and personalized experience

Create a safe and personalized experience

Picking up a Prescription

Picking up a Prescription

To increase privacy in the pharmacy we made use of an app to allow users to discretely pick up prescriptions or products and allow for amore personalized experience

To increase privacy in the pharmacy we made use of an app to allow users to discretely pick up prescriptions or products and allow for amore personalized experience

Checking into an appointment on app

Checking into an appointment on app

For the clinic we utilized a similar checking in process for privacy to be kept and allowing the patient to enter the room on their own. When the doctor is ready they would be notified and can discretely enter the room provided to them.

For the clinic we utilized a similar checking in process for privacy to be kept and allowing the patient to enter the room on their own. When the doctor is ready they would be notified and can discretely enter the room provided to them.

Checking into an appointment on kiosk/tablet

Checking into an appointment on kiosk/tablet

For users without access to a mobile phone or the app we used a kiosk check in system. Once they are checked in it dispenses a buzzer that notifies them once their prescription/doctor is ready. For patients it provides a room number so they know where to go.

If the customer checks in with a staff member, a buzzer will be given to them by the staff.

For users without access to a mobile phone or the app we used a kiosk check in system. Once they are checked in it dispenses a buzzer that notifies them once their prescription/doctor is ready. For patients it provides a room number so they know where to go.

If the customer checks in with a staff member, a buzzer will be given to them by the staff.

Buzzer Design

Buzzer Design

The initial design of the buzzer has a "open" feature where one could flip the front to reveal the room number for their appointment. The goal was to give the users privacy and discretion when going to an appointment

The initial design of the buzzer has a "open" feature where one could flip the front to reveal the room number for their appointment. The goal was to give the users privacy and discretion when going to an appointment

User Feedback

User Feedback

  • The action of having to flip it open to see the room was just an unnecessary step (too complicated)

  • Getting rid of thumb indent - not purposeful enough

  • Implement a new discrete way to show the room # and that the doctor is ready.

  • The action of having to flip it open to see the room was just an unnecessary step (too complicated)

  • Getting rid of thumb indent - not purposeful enough

  • Implement a new discrete way to show the room # and that the doctor is ready.

USER FEEDBACK for app

USER FEEDBACK for app

  • Provide enough info on the appointment or prescription (Time, Promotion of clinical trials)

  • Photo or product use is buying to have a visual aid

  • Add character designs and consistent brand language

  • Create more consistency between the app on the phone and the tablets/kiosks.

  • Provide enough info on the appointment or prescription (Time, Promotion of clinical trials)

  • Photo or product use is buying to have a visual aid

  • Add character designs and consistent brand language

  • Create more consistency between the app on the phone and the tablets/kiosks.

THE FINAL BUILDING

THE FINAL BUILDING

THE SITE

THE SITE

Pharmacy Location

Pharmacy Location

The proposed building is located in
the Washington Park area of Atlanta,
Georgia, that is near the Mercedes
Benz Stadium and State Farm Arena.
In the surrounding areas there are homes,
apartments, schools, and organizations
that promote health and dignity within
vulnerable communities.

The proposed building is located in
the Washington Park area of Atlanta,
Georgia, that is near the Mercedes
Benz Stadium and State Farm Arena.
In the surrounding areas there are homes,
apartments, schools, and organizations
that promote health and dignity within
vulnerable communities.

BRANDING

BRANDING

Designing a friendlier experience

Designing a friendlier experience

Our pharmacy is founded on the principle of
making women feel more safe so we decided to
name it after Salus, the Roman Goddess, who
symbolizes safety and well-being.

Our pharmacy is founded on the principle of making women feel more safe so we decided to name it after Salus, the Roman Goddess, who symbolizes safety and well-being.

Our pharmacy is founded on the principle of making women feel more safe so we decided to name it after Salus, the Roman Goddess, who symbolizes safety and well-being.

TYPOGRAPHY

LOGOS

COLOR PALETTE

White

#FFFFFF

Pantone 356

#347743

Pantone 271

#E48936

Pantone 286

#C63A32

Pantone 1795

#9C92C2

Pantone 716

#0A3CA2

TYPOGRAPHY

LOGOS

COLOR PALETTE

White

#FFFFFF

Pantone 356

#347743

Pantone 271

#E48936

Pantone 286

#C63A32

Pantone 1795

#9C92C2

Pantone 716

#0A3CA2

TYPOGRAPHY

LOGOS

COLOR PALETTE

White

#FFFFFF

Pantone 356

#347743

Pantone 271

#E48936

Pantone 286

#C63A32

Pantone 1795

#9C92C2

Pantone 716

#0A3CA2

CHARACTER DESIGNS

CHARACTER DESIGNS

Based on interviews

Based on interviews

THE FINAL SPACES

THE FINAL SPACES

Salus experience

Salus experience

COMMUNITY SPACE

Natural Health

The outdoor community space is located beneath the clinic
and it sheltered. It is designed to be able to hold outdoor
activities such as yoga, gardening, and has a playground.
The space is in the sun but is sheltered by a curved wall to
ensure privacy and safety. The community space promotes
the message that our pharmacy isn't just a place for
medical health, but a place for overall well-being. 

The outdoor community space is located beneath the clinic and it sheltered. It is designed to be able to hold outdoor activities such as yoga, gardening, and has a playground. The space is in the sun but is sheltered by a curved wall to ensure privacy and safety. The community space promotes the message that our pharmacy isn't just a place for medical health, but a place for overall well-being. 

The outdoor community space is located beneath the clinic and it sheltered. It is designed to be able to hold outdoor activities such as yoga, gardening, and has a playground. The space is in the sun but is sheltered by a curved wall to ensure privacy and safety. The community space promotes the message that our pharmacy isn't just a place for medical health, but a place for overall well-being. 

CAFE

Redesigning the Waiting Room

The cafe is designed to be an option as a “waiting room” and also space for women to talk or relax. Customers can
grab quick and inexpensive drinks or bites to eat while waiting for or even after appointments/prescriptions or just to chill and do work.

The cafe is designed to be an option as a “waiting room” and also space for women to talk or relax. Customers can grab quick and inexpensive drinks or bites to eat while waiting for or even after appointments/prescriptions or just to chill and do work.

The cafe is designed to be an option as a “waiting room” and also space for women to talk or relax. Customers can grab quick and inexpensive drinks or bites to eat while waiting for or even after appointments/prescriptions or just to chill and do work.

Coffee Cup Design

The design features our character designs and a QR code to learn more about clinical trials and ways for customers
to give back.

The design features our character designs and a QR code to learn more about clinical trials and ways for customers
to give back.

PHARMACY

Discretion and Personal Contact

The final pharmacy system utilizes the same intimate and private interaction as described before. There is also seating within the pharmacy space for people to wait. The goal of this new pharmacy system was to allow women to have access to someone to talk about products and also better protect their privacy and safety when shopping. 

See storyboards for in depth pharmacy experience.
(Bottom of page)

The final pharmacy system utilizes the same intimate and private interaction as described before. There is also seating within the pharmacy space for people to wait. The goal of this new pharmacy system was to allow women to have access to someone to talk about products and also better protect their privacy and safety when shopping. 

See storyboards for in depth pharmacy experience.
(Bottom of page)

CLINIC

Providing a Safe Space

The clinic is designed to provide a space that customers can feel safe in. There is the same mezzanine to separate
the clinic from the other spaces as well as the buzzer and
text message system.

See storyboards at the bottom for in depth clinic experience

The clinic is designed to provide a space that customers can feel safe in. There is the same mezzanine to separate the clinic from the other spaces as well as the buzzer and
text message system.

See storyboards at the bottom for in depth clinic experience

The clinic is designed to provide a space that customers can feel safe in. There is the same mezzanine to separate the clinic from the other spaces as well as the buzzer and
text message system.

See storyboards at the bottom for in depth clinic experience

FINAL TECHNOLOGY

FINAL TECHNOLOGY

Create a safe and personalized experience

Create a safe and personalized experience

APP: CHECKING INTO AN APPOINTMENT

APP: CHECKING INTO AN APPOINTMENT

Customers can choose to check into an appointment

using the Salus App. Then they can wait in the cafe or

private lounge depending on their preference. Once the

doctor is ready they will receive a notification with the

room number and go into the room discretely, on

their own accord.

Customers can choose to check into an appointment using the Salus App. Then they can wait in the cafe or

private lounge depending on their preference. Once the doctor is ready they will receive a notification with the room number and go into the room discretely, on their own accord.

Customers can choose to check into an appointment using the Salus App. Then they can wait in the cafe or

private lounge depending on their preference. Once the doctor is ready they will receive a notification with the room number and go into the room discretely, on their own accord.

APP: PICKING UP A PRESCRIPTION

APP: PICKING UP A PRESCRIPTION

Customers can make/pick up a prescription on the

Salus Mobile App. Once they click "I'm Here" the staff

member will bring out their prescription in a discrete bag.

Customers can make/pick up a prescription on the Salus Mobile App. Once they click "I'm Here" the staff member will bring out their prescription in a discrete bag.

Customers can make/pick up a prescription on the Salus Mobile App. Once they click "I'm Here" the staff member will bring out their prescription in a discrete bag.

KIOSK: PICKING UP A PRESCRIPTION

KIOSK: PICKING UP A PRESCRIPTION

For customers that may not have access to a mobile

phone or the app, there is a kiosk check-in system.

Once they have checked in the kiosk will dispense a

buzzer that will notify them when the doctor is ready

and well as the room number.

For customers that may not have access to a mobile phone or the app, there is a kiosk check-in system.

Once they have checked in the kiosk will dispense a buzzer that will notify them when the doctor is ready

and well as the room number.

For customers that may not have access to a mobile phone or the app, there is a kiosk check-in system.

Once they have checked in the kiosk will dispense a buzzer that will notify them when the doctor is ready

and well as the room number.

FINAL BUZZER DESIGN

FINAL BUZZER DESIGN

The final buzzer design is much simpler and features an

elevated curve on the edge to hide the room number

that is displayed from others. The buzzer displays the

room number and notifies the customer when their

doctor is ready.

The final buzzer design is much simpler and features an elevated curve on the edge to hide the room number that is displayed from others. The buzzer displays the room number and notifies the customer when their doctor is ready.

The final buzzer design is much simpler and features an elevated curve on the edge to hide the room number that is displayed from others. The buzzer displays the room number and notifies the customer when their doctor is ready.

STORYBOARDS

STORYBOARDS

The future pharmacy experience

The future pharmacy experience

PHARMACY STORYBOARD

Customer enters pharmacy.

Customer enters
pharmacy.

Customer enters
pharmacy.

Customer is greeted by staff
and asked if they need help
with anything

Customer has the option to pick up
a product or prescription through
staff, kiosk, or app. In this scenario,
the customer just wants to browse

Customer has the option to pick up a product or prescription through
staff, kiosk, or app. In this scenario, the customer just wants to browse

Customer has the option to pick up a product or prescription through
staff, kiosk, or app. In this scenario, the customer just wants to browse

Customer browses

Customer checks out with
staff 1:1 on iPad

Customer checks out
with staff 1:1 on iPad

Customer checks out
with staff 1:1 on iPad

Customer waits in cafe

Staff brings private bag to customer
and asks if they have any questions

Staff brings private bag to customer and asks if they have any questions

Staff brings private bag to customer and asks if they have any questions

Customer leaves pharmacy.

Customer leaves
pharmacy.

Customer leaves
pharmacy.

CLINIC STORYBOARD

Customer enters pharmacy.

Customer enters
pharmacy.

Customer enters
pharmacy.

Customer is greeted by staff
and asked if they need help
with anything

Customer has the option to check-in
through staff, kiosk, or app

Customer has the option to check-in through staff, kiosk, or app

Customer has the option to check-in through staff, kiosk, or app

Customer walks through mezzanine

Customer can wait in cafe, waiting
room, or pharmacy. She chooses to
wait in the private waiting room

Customer can wait in cafe, waiting room, or pharmacy. She chooses to wait in the private waiting room

Customer can wait in cafe, waiting room, or pharmacy. She chooses to wait in the private waiting room

Customer gets notified that their
doctor is ready with app or buzzer

Customer gets notified that their doctor is ready with app or buzzer

Customer gets notified that their doctor is ready with app or buzzer

Customer has her consultation

Customer leaves pharmacy.

CONNECT WITH ME :)

my linkedin

eseo@elizaseodesigns.com

eliza.seo

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