IMPACT
IMPACT
IMPACT
Year
Year
2023
2023
Discipline
Discipline
User Research, UX/UI
Design, Branding,
Prototyping, Animation
User Research, UX/UI Design, Branding,Prototyping, Animation
Tools
Tools
Figma, Illustrator,
Procreate, Photoshop
Figma, Illustrator,
Procreate, Photoshop
How do creators connect?
How do creators connect?
When a designer finishes a project what are the next steps for them. Most would want to share the piece of work they are proud of, yet many struggle to get noticed or lack the connections to do so. This is why I made Impact.
Impact is an app that is a judgment free place where any type of creator can display their work and through that find like-minded individuals and build a network. Encouraging creators to display work casually.
When a designer finishes a project what are the next steps for them. Most would want to share the piece of work they are proud of, yet many struggle to get noticed or lack the connections to do so. This is why I made Impact.
Impact is an app that is a judgment free place where any type of creator can display their work and through that find like-minded individuals and build a network. Encouraging creators to display work casually.
DISCOVERY RESEARCH
DISCOVERY RESEARCH
The first step was to find what was currently
on the market and why they aren't working.
The first step was to find what was currently on the market and why they aren't working.
USER RESEARCH
USER RESEARCH
Conducted interviews after market research
Conducted interviews after market research
Current interfaces emphasize numbers and trends which make it difficult to gain momentum or stick to what they truly want to create
They have lots of stress and anxiety entering the business world - very formal
Find it hard to meet other creators online because they lack confidence or don't know where to find them
Current interfaces emphasize numbers and trends which make it difficult to gain momentum or stick to what they truly want to create
They have lots of stress and anxiety entering the business world - very formal
Find it hard to meet other creators online because they lack confidence or don't know where to find them
4
4
INTERVIEWS WITH
CREATORS
INTERVIEWSWITH
CREATORS
INTERVIEWS WITH
CREATORS
I discovered that….
I discovered that….
PERSONAS
PERSONAS
Based on the interviews conducted
Based on the interviews conducted
Megan
Megan
GOALS
GOALS
PAINS
PAINS
She is a designer who is just getting started in the industry and trying to build a community as well as get her work out there.
She is a designer who is just getting started in the industry and trying to build a community as well as get her work out there.
Age: 18-25
Location: Atlanta
Age: 18-25
Location: Atlanta
Find new connections
Get hired/collab
Build her identity online
Build her confidence in her work
Find new connections
Get hired/collab
Build her identity online
Build her confidence in her work
Work doesn't get enough exposure
Hard to make connections online
Lacks confidence in work (esp interviews)
Needs emphasis on creator identity
Work doesn't get enough exposure
Hard to make connections online
Lacks confidence in work (esp interviews)
Needs emphasis on creator identity
Become a bigger name
Competition with other artists of the same style
Build his identity
Have more access to people on the daily basis
Become a bigger name
Competition with other artists of the same style
Build his identity
Have more access to people on the daily basis
Drew
Drew
GOALS
GOALS
PAINS
PAINS
He is a creator who has already gotten attention for his work and is trying to get bigger. He is working on new projects and trying to expand his family.
He is a creator who has already gotten attention for his work and is trying to get bigger. He is working on new projects and trying to expand his family.
Losing credit as a creator
Competition is affecting work quality
Caught up on likes/followers
Feeling burn out - no work is good enough
Still working on confidence and anxiety
Losing credit as a creator
Competition is affecting work quality
Caught up on likes/followers
Feeling burn out - no work is good enough
Still working on confidence and anxiety
Age: 21-35
Location: New York City
Age: 21-35
Location: New York City
JOURNEY MAP
JOURNEY MAP
Mapped out current user experience
Mapped out current user experience
KEY FINDINGS
KEY FINDINGS
Define the main pain points
Define the main pain points
Not Enough Exposure
Not Enough Exposure
Pressure of Online Appearance
Pressure of Online Appearance
Pressure of Online Appearance
Feeling Stagnant in Work and Network
Feeling Stagnant in Work and Network
When starting to put work out there many people feel they can’t gain traction. Current platforms make it hard to get people to view their work unless they know them.
When starting to put work out there many people feel they can’t gain traction. Current platforms make it hard to get people to view their work unless they know them.
The online scene is heavily influenced by numbers and trends. Without a following it's unlikely for people to view their work and this forces them to give up or go with trends to gain exposure. It can be tiresome to have to constantly create posts and get no interaction or only be exposed to their design community when they have a new project.
The online scene is heavily influenced by numbers and trends. Without a following it's unlikely for people to view their work and this forces them to give up or go with trends to gain exposure. It can be tiresome to have to constantly create posts and get no interaction or only be exposed to their design community when they have a new project.
Creators can experience a feeling of stagnation after a project or they're not currently working. This creates lack of confidence. There are few places to find inspiration from others that won’t just copy them. Also they can’t learn from others work they find interesting.
Creators can experience a feeling of stagnation after a project or they're not currently working. This creates lack of confidence. There are few places to find inspiration from others that won’t just copy them. Also they can’t learn from others work they find interesting.
DESIGN
OPPORTUNITIES
DESIGN
OPPORTUNITIES
Build your identity online
Efficient networking
Promote the creators
Create a casual platform
Provide inpsiration
MID FIDELITY MOCKUPS
MID FIDELITY MOCKUPS
After gathering research to understand the struggles and process of networking as a designer; I mocked up different concepts for the connecting and discovering aspects of IMPACT.
After gathering research to understand the struggles and process of networking as a designer; I mocked up different concepts for the connecting and discovering aspects of IMPACT.
USER FEEDBACK
USER FEEDBACK
Being able to see the active, new, old would be more beneficial then updates on the top
Having a completely separate page for messages would be beneficial
The swipe up would be more inefficient
Prefer to see the whole profile not just one product when they press the discover page
Being able to see the active, new, old would be more beneficial then updates on the top
Having a completely separate page for messages would be beneficial
The swipe up would be more inefficient
Prefer to see the whole profile not just one product when they press the discover page
USER FEEDBACK
USER FEEDBACK
Found the editing by having to go to setting inefficient - hard to curate
Liked having a set system to their page that they can change if they want
Use a more neutral color palette - lets work stand on its own
Proposed having all editing on the profile
Found the editing by having to go to setting inefficient - hard to curate
Liked having a set system to their page that they can change if they want
Use a more neutral color palette - lets work stand on its own
Proposed having all editing on the profile
FINAL PRODUCT
FINAL PRODUCT
DESIGN SYSTEM
DESIGN SYSTEM
Final branding for IMPACT.
Final branding for IMPACT.
TYPOGRAPHY
Gibson
Bold
Semibold
Book
Header 1 20px
Header 2 15px
Book Header 3 12px
SENT
SENT
SENT
SENT
ICONS
HI, IM STARRY !
MAKE YOUR IMPACT TODAY
MAKE YOUR IMPACT TODAY
Final app wakthrough
Final app wakthrough
Onboarding
The onboarding experience focuses on emphasizing the way the user can leave their impact and setting up the page where they will display their work to others.
The onboarding experience focuses on emphasizing the way the user can leave their impact and setting up the page where they will display their work to others.
Connect with People
IMPACT has a connection page that uses a flip-like motion to mimic a magazine. They can add filters to find specific people depending on interests and swipe through to link with new people.
IMPACT has a connection page that uses a flip-like motion to mimic a magazine. They can add filters to find specific people depending on interests and swipe through to link with new people.
Discover. Be Inspired
The discover page features a left to right swipe feature to mimic a catalog that the user is looking through and once they find a design they like they can learn about the creator as well as message or connect with them.
The discover page features a left to right swipe feature to mimic a catalog that the user is looking through and once they find a design they like they can learn about the creator as well as message or connect with them.
Profile Page
For the profile page there is uniqueness featured on each page with the ability to choose the design system and add multiple pages. It also features editing directly on the page for easy and efficient use.
For the profile page there is uniqueness featured on each page with the ability to choose the design system and add multiple pages. It also features editing directly on the page for easy and efficient use.
Profile Page: Edit Mode
The profile page features edit mode, the space where each creator builds their identity online. Each user can add new designs to their page with ease. It has features of depth effect and cropping of photos. Adding of text or shapes in addition.
The profile page features edit mode, the space where each creator builds their identity online. Each user can add new designs to their page with ease. It has features of depth effect and cropping of photos. Adding of text or shapes in addition.
Profile Page: Edit Mode Continued
Edit mode allows the user to make changes to current items on the page directly simply by clicking and changing the shapes, text or photo size or arrangement.
Edit mode allows the user to make changes to current items on the page directly simply by clicking and changing the shapes, text or photo size or arrangement.
Stay Up to Date
The messaging page is where the user takes the next steps once they set up their account and connect with people. They can see notifications or what their other connections have posted and chat with people to learn, grow, collaborate and expand their network. The active, new, and old features help them keep track of their connections.
The messaging page is where the user takes the next steps once they set up their account and connect with people. They can see notifications or what their other connections have posted and chat with people to learn, grow, collaborate and expand their network. The active, new, and old features help them keep track of their connections.
